Training in the pharmaceutical industry

The pharmaceutical industry in India has also witnessed rapid changes especially with the process patent era paving way to the product patent one. This has exponentially increased the competitions between the home grown Indian giants who till now used to thrive on reverse engineering to the multinationals having a wide range of reasearched molecules. Even though these product formulation and developmental strategies play a role, the more important part is customer realtionships which includes, chemists, stockists, doctors and patients.This in turn calls for a focussed customer/consumer specific training approaches and methodologies. To know more, catch me online..........................................